Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing.
Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.
Social media marketing is an online marketing method that utilizes different social media platforms, such as Facebook, Twitter, LinkedIn and Pinterest, to establish brand recognition, capture customers’ attention and connect brands with a broader, more diverse audience segment. Social media marketing for small businesses and enterprises is a powerful way to reach your prospects right where they spend their time online and bolster your brand engagement.
A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more lead and revenue streams for your business.
Many people use digital and social media marketing interchangeably. They believe that implementing various B2B social media marketing methods alone qualifies as digital marketing. However, social media marketing is only a fraction of the bigger picture.
Let’s look at the difference between digital marketing vs. social media marketing to better understand how you can leverage these marketing tactics to your advantage.
Digital Marketing is an all-encompassing term that uses online and offline digital marketing tactics to promote products and services and increase profitability.
As the internet community grows and changes, social media campaigns and tactics have to stay one step ahead. Whether you’re looking to increase the likes or follows of your brand’s page or you need a targeted campaign to generate revenue and new customers, our social media marketing consultants have got you covered.
Thrive Internet Marketing Agency is a social media marketing company with extensive experience in social media marketing services. Our specialists know how to creatively design and implement effective social media marketing campaigns for businesses of all types and sizes.
However, there’s no single platform that’s best for all businesses. For example, it’s impossible to say that your business should choose Facebook over any other type of social media platform.