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Social Engine Marketing (SEM)

Digital SEO was built around SEM, what we walk, live and inhale it as our everyday schedule. We focus on single keyword ad groups that integrate with match type mechanics that produces high-quality ultra-relevant, airtight ads, and corresponding landing pages. We understand how basic SEM is in this.present multichannel, multi-device digital marketing era. Our SEM India campaigns are built around intent driven philosophies that create a seamless and frictionless experience for you and your customers.

Effective marketing through search engines helps to find out the business throughout the buying area. When consumers or business owners do a search in the online for some special service or product, they will definitely meet their competitors’ advertisement on the top. If want to popular among the competitors, first you need to be on the shortlists of their prospects. It is very important to impress the buyers along with advertising on the online. SEARCH ENGINE OPTIMIZATION India is one of the best SEM company in India which have eyes on result orientated programs.

Google Adwords

Google Adwords are online advertising service developed by Google. Both SEO and Google Ad Words are having same method of search engine marketing strategies helps to generate leads and more traffic. So that Google adwords another name itself Called Pay Per click Method. Attract your customer through the best of ads and pay your money with your own way. A well optimized AdWords campaign can give best result for a business to get the much coveted first spot in search engine. Google ADwords is helps to boost traffic, conversation and clicks, is an effective way to tell people about your brand.

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How Does SEM Work?

Keyword Research and Analysis

Our SEM company utilizes advanced keyword research tools, such as Google Search Console, to identify high-performing search terms and eliminate negative keywords from your list that are not an effective use of your search advertising budget.

Ads Creation and Landing Page Development

Once we’ve identified your target keywords, our search engine marketing experts craft text-based ads to display in search results and link them to unique, optimized landing pages. The goal is to capture your target audience’s initial search intent and move them to the bottom of your sales funnel.

Account Setup and Tracking

This phase is crucial in understanding the effectiveness of your search engine marketing strategy. Our SEM firm runs a lead-tracking report to see if the search engine in use supports conversion tracking. If it does, we double-check the codes to ensure they are properly installed on your landing pages.

YOUTUBE ADVERTISING

Is your business visible on YouTube? Statistics show that there are nearly 2 billion YouTube users worldwide. What’s more, YouTube is the second-most visited site after Google. If you have not yet invested in YoutTube video advertising, you need to reconsider your paid search marketing efforts.

YouTube advertising is a PPC search engine marketing method that focuses on creating engaging YouTube video ads and optimizing them to capture the attention of prospects who are unfamiliar with your brand. There are various types of YouTube video advertising that you can use to boost your YouTube marketing efforts:

TrueView Ads

This is the standard YouTube video ad you see on the platform. With TrueView ads, you only pay when viewers watch or interact with your YouTube video ads. Skippable TrueView ads are between 12 seconds to six minutes long. Non-skippable YouTube ads, on the other hand, are 15-20 seconds long.

Pre-roll Ads

Pre-roll YouTube ads play before, during or after the main video. With this type of YouTube video marketing, you have 15-20 seconds to showcase your unique value proposition. There is also a non-skippable pre-roll YouTube video ad that runs for 10 minutes or longer. We recommend pre-roll YouTube video advertising if you are releasing a new product or promoting a major event, such as a webinar or a course enrollment.

Bumpers

Bumpers are the shortest YouTube video marketing ads, running for only six seconds. This YouTube video advertising method complements larger video campaigns, such as new product launches or event promotion. The key is to use the six-second duration wisely to fit your brand messaging and encourage the viewers to take your desired action.

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