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What is SEO Content Writing?

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Search engine optimization is an $80 billion industry. Are you getting your money’s worth?

SEO writing requires analytics proficiency and high-quality copy skills. It’s the convergence of data science and art.

So how do you do it right? How do you please readers, search engines and your boss all in one go?

What is SEO Writing?

SEO writing is the implementation of keywords and key phrases within web content. The SEO content writer and marketers use SEO to increase their site’s organic visibility and SERP rankings. The best way to write for SEO is to pair high-quality copy with targeted search terms.

With traditional copywriting, the content writer is focused on other goals and not necessarily on having the product come up first as a search engine answer. These types of copy may reach the consumer in the form of a TV commercial or product label — but an SEO copywriter meets readers on a web page. With professional content writing, the goal may be broad enough to encompass both SEO results and traditional marketing outcome 

engaging content

“Engaging” content is content that entices people to take some kind of action, however broadly defined.

Engagement could be in the form of social media likes, social shares, clicks, form fills, or any other type of action.

Where things get confusing is when marketers herald the need for “engaging” content without defining what action users are expected to take.

This is a problem because it makes it nearly impossible to determine whether one’s content is successful in driving engagement. And most of us know the saying, “What gets measured, gets managed”.

Why Create Engaging Content?

It’s one thing to create SEO-friendly content but quite another to create content that converts that organic traffic into paying customers.

While many marketers are focused on keywords, on-page SEO, links, and the like, they often overlook the components that drive engagement and conversions.

Often, creating engaging content is as simple as “writing for the user” (i.e., writing content your target audience actually wants to read).

Ranking content for topics your audience is searching for is nearly pointless if they aren’t finding the value they need and aren’t taking action on your content.

So, creating engaging content – content that entices readers to take action – is essential if you actually want to make money from your content.

Types of SEO Content

Product Pages

 These are the bread and butter of any retail e-commerce site. A good product page can serve as both SEO content and a PPC landing page.

Blog Posts

A blog is one of the easiest ways to create a regular stream of effective SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. (Keep in mind that blogs are very flexible, and you can use them to host any of the below types of content in this list.)

Articles seo content

Think news article, interview, or feature piece. This is the main kind of content you’ll find on most newspaper- or magazine-style websites.

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