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what is copyright convcersation.?
Copyright Conversations is a guide to understanding, teaching, and applying copyright law for library users and your own research and policies. As the scholarly communications universe continues to change and expand, it’s increasingly important for librarians to understand and be able to advise on complicated copyright issues in an accessible and relatable matter. Everyday copyright law affects the way academic libraries provide information to students, researchers, and faculty, as well as librarians own use of research materials.
The expert copyright librarians collected in Copyright Conversations: Rights Literacy in a Digital World address complex legal issues at the intersection of copyright and information literacy. Four sections—Copyright Librarians’ Role and Advocacy, Education, Research and Policy, and International Issues—provide detailed explanations of the issues and considerations and offer prescriptive tips and advice for teaching and applying the information
Digital Marketing Copyright Law for Dummies
If you’re any sort of marketer, you most likely understand the series of hoops that is copyright infringement.
As it continues to crop up in the news these days, copyright infringement is a hot topic that affects many individuals and businesses who often don’t know any better—people who simply want to market themselves, and may not know the in’s and out’s of what can and cannot be used.
So when it comes to marketing, what content is okay to use? What can happen if you’re caught using a law-protected image, writing, or video for your own marketing efforts? There’s plenty of content that, as a marketer, you are allowed to use—but it’s important to know where to find it.
Here are some common questions that marketers have when it comes to copyright infringement, and what that means for them.
What exactly is “ copyright infringement”?
Copyright infringement is when the unauthorized use of copyrighted content (such as photos, graphics, illustrations, videos, other images, and/or writing) occurs. This happens often, like when images are grabbed off of Google and used on a website without permission—or when videos are “ripped” from YouTube and posted elsewhere. In cases such as these, the copyright holder of the content can sue the person or group who used the content without permission.
Why Conversational Marketing is the Next Big Thing in Digital Marketing
Digital marketing is growing, with spending across search, display, video, and email expected to top $120B by 2021. But seismic shifts are happening, not least of which is a move towards digital experiences over digital media as well as a focus on surfacing consumer insights using artificial intelligence . And of course, all of this needs to be mobile-first. One emerging technology that meets all of the above criteria is Conversational Marketing, or the ability to use AI to have personalized one-on-one conversations with your customers, usually over mobile messaging apps like Facebook Messenger. People love chatting, and for millennia it’s also been the best way to get to know someone. Now for the first time, the rise of messaging as the dominant mobile use-case along with the emergence of practical applied AI is making this possible, and quite literally, giving brands a voice.
Literacy in a Digital World
The meaning of copyright reveals itself in the choices we make, and this book is essentially about those decisions.”
—from the Foreword by Kenneth D. Crews
As the scholarly communications universe continues to change and expand, it’s increasingly important for librarians to understand and be able to advise on complicated copyright issues in an accessible and relatable matter. Everyday copyright law affects the way academic libraries provide information to students, researchers, and faculty, as well as librarians own use of research materials.
The expert copyright librarians collected in Copyright Conversations: Rights Literacy in a Digital World address complex legal issues at the intersection of copyright and information literacy. Four sections—Copyright Librarians’ Role and Advocacy, Education, Research and Policy, and International Issues—provide detailed explanations of the issues and considerations and offer prescriptive tips and advice for teaching and applying the information.
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